ke7 Casino — Privacy Policy

ke7 ("ke7", "we", "us", "our") operates the online casino and sports betting platform accessible at ke7.one (the "Platform"). ke7 is the data controller responsible for the personal information collected through the Platform. This Privacy Policy applies to all players, visitors, and users who access or interact with any part of ke7.one.

For data-related enquiries, you may contact us at [email protected]. This is a plain-text address — please do not use it to submit sensitive account credentials. Account security queries should be directed through the live chat function within your logged-in ke7 account.

ke7 collects the following categories of personal data:

2.1 Identity Data — full name, date of birth, gender, and national identity information (such as CNIC number) collected during registration and KYC verification.

2.2 Contact Data — email address, mobile phone number, and city of residence (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad). This information is used for account communication and support.

2.3 Financial Data — payment method details, transaction history, deposit amounts, withdrawal requests, and PKR wallet balance. ke7 does not store full bank account numbers or JazzCash/Easypaisa PINs. Payment tokenisation is handled by our payment processor partners.

2.4 Technical Data — IP address, browser type and version, device type and operating system, session data, login timestamps, and geolocation at the time of login where permitted by your device settings.

2.5 Usage Data — pages visited on ke7, games played, bets placed, promotion claims, search queries within the Platform, and click-through patterns.

2.6 Communications Data — records of correspondence with ke7 support via live chat or email, including complaint submissions and dispute records.

2.7 Responsible Gaming Data — self-exclusion status, deposit limit settings, cooling-off period activations, and session time preferences. This data is treated with heightened sensitivity and is not used for marketing purposes.

ke7 collects personal data through the following means:

• Direct interactions — information you provide when registering, completing KYC, making deposits or withdrawals, placing bets, contacting support, or participating in promotions
• Automated technologies — cookies, web beacons, and server logs that collect technical and usage data as you navigate the ke7 Platform
• Third-party sources — identity verification providers (for KYC purposes), payment processors (to confirm transaction completion), and fraud prevention services

ke7 uses your personal data for the following purposes:

• To register and maintain your ke7 account, including identity verification and KYC compliance
• To process deposits, withdrawals, and PKR wallet transactions via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah
• To operate and deliver the Platform's gaming and betting services, including settling bets and crediting winnings
• To communicate with you regarding your ke7 account, transaction confirmations, security alerts, and support responses
• To send promotional communications (where you have opted in) regarding ke7 bonus offers, cricket betting promotions, PSL specials, and platform updates
• To detect, prevent, and investigate fraud, money laundering, collusion, multi-accounting, and other prohibited conduct
• To comply with legal and regulatory obligations applicable to ke7's operations
• To operate and improve ke7's responsible gaming tools, including administering self-exclusions and deposit limits
• To analyse usage patterns and improve Platform performance, game selection, and user experience

ke7 processes personal data on the following legal bases:

• Contract performance — processing necessary to fulfil our obligations under your ke7 account agreement (account operation, payments, bet settlement)
• Legal obligation — processing required to comply with applicable KYC, anti-money laundering, and data retention laws
• Legitimate interests — fraud detection, security monitoring, responsible gaming enforcement, and platform analytics where these interests are not overridden by your rights
• Consent — marketing communications, where you have explicitly opted in. You may withdraw consent at any time by contacting ke7 support

6.1 ke7 does not sell your personal data to third parties for marketing or commercial purposes under any circumstances.

6.2 ke7 may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Payment processors — JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and their processing partners, solely to execute your requested transactions
• Identity verification providers — KYC and document verification services used to confirm your identity in compliance with our obligations
• Game technology providers — licensed game studios integrated into ke7 (such as Evolution, Pragmatic Play, JILI) receive anonymised session data to deliver and log game outcomes. These providers do not receive your full identity data
• Fraud prevention services — third-party risk assessment services used to detect suspicious account activity across our platform
• Legal and regulatory authorities — ke7 will disclose personal data to law enforcement, regulators, or courts where required by applicable law or a valid legal order

6.3 All third parties with whom ke7 shares data are contractually required to process that data solely for the specified purpose and to maintain appropriate security standards.

Some of ke7's service providers and game technology partners operate infrastructure outside Pakistan. Where personal data is transferred internationally, ke7 ensures that appropriate safeguards are in place — including standard contractual clauses, data processing agreements, and equivalent security standards — to protect your data to a level consistent with this Privacy Policy.

ke7 retains personal data for as long as your account is active and for a period thereafter as required by our legal and regulatory obligations. Specifically:

• Account and identity data is retained for a minimum of five (5) years following account closure, as required by anti-money laundering regulations
• Transaction records are retained for seven (7) years in line with financial recordkeeping obligations
• Support and communications records are retained for three (3) years or for the duration of any outstanding dispute, whichever is longer
• Responsible gaming records (self-exclusions, limit histories) are retained for the duration of the self-exclusion plus five (5) years

Upon expiry of the applicable retention period, ke7 securely deletes or anonymises personal data so that it can no longer be linked to any individual.

9.1 ke7 uses cookies and similar tracking technologies to operate the Platform, maintain your session state, detect fraud, and analyse usage patterns.

9.2 ke7 uses the following categories of cookies:

• Strictly necessary cookies — required to maintain your login session, process transactions, and deliver core Platform functionality. These cannot be disabled without breaking the ke7 service
• Analytics cookies — used to understand how players navigate ke7, which games are most popular, and where technical issues arise. Data is aggregated and anonymised
• Functional cookies — used to remember your display preferences and game history for a better returning-user experience

9.3 You may manage or delete cookies through your browser settings at any time. Note that disabling strictly necessary cookies will prevent you from logging into ke7.

As a ke7 player, you have the following rights regarding your personal data:

• Right of access — you may request a copy of the personal data ke7 holds about you
• Right to rectification — you may request correction of inaccurate or incomplete personal data
• Right to erasure — you may request deletion of your personal data where ke7 has no continuing legal basis to retain it
• Right to restrict processing — you may request that ke7 limits how it uses your data while a dispute or correction request is pending
• Right to data portability — you may request a machine-readable copy of personal data you have provided to ke7
• Right to object — you may object to ke7's processing of your data on legitimate interest grounds, including for direct marketing purposes
• Right to withdraw consent — where processing is based on consent (e.g., marketing emails), you may withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact ke7 via live chat or email [email protected]. ke7 will respond to all valid requests within 30 calendar days. We may require identity verification before processing a data request.

ke7 is strictly a platform for adults aged 18 years and over. ke7 does not knowingly collect personal data from individuals under the age of 18. If ke7 discovers that a minor has registered an account or provided personal data, that account will be immediately closed, all associated data will be securely deleted (subject to any legal retention obligations), and any balance will be forfeited. If you believe a minor has accessed ke7, please contact us immediately at [email protected].

ke7 implements industry-standard technical and organisational security measures to protect your personal data, including:

• 256-bit SSL/TLS encryption for all data transmitted between your device and ke7 servers
• Encrypted storage of sensitive personal and financial data at rest
• Role-based access controls limiting ke7 staff access to personal data on a strict need-to-know basis
• Two-factor authentication available for all player accounts
• Continuous monitoring for unauthorised access attempts and anomalous account activity
• Regular security assessments and penetration testing by independent specialists

Notwithstanding these measures, no internet transmission is entirely secure. ke7 cannot guarantee absolute security but will notify affected players and relevant authorities in the event of a data breach, as required by applicable law.

The ke7 Platform does not contain links to external third-party websites as a matter of policy. In the event that any link to a third-party resource is provided in a limited context (such as a responsible gaming reference), ke7 is not responsible for the privacy practices or content of those external sites. Players should review the privacy policies of any external sites they visit independently.

ke7 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform services. When material changes are made, ke7 will publish a notice on the Platform and, where appropriate, notify registered players via email. The date at the top of this page indicates when this Policy was last revised. Continued use of ke7 following a policy update constitutes acceptance of the revised Privacy Policy.

For any privacy-related queries, data subject requests, or complaints regarding ke7's handling of your personal data, please contact us:

• Live chat — available 24/7 from within your logged-in ke7 account (preferred for account-related queries)
• Email — [email protected] (plain text only — not a clickable link)

ke7 will acknowledge all privacy complaints within 5 business days and provide a substantive response within 30 calendar days. If you are not satisfied with ke7's response, you may have the right to lodge a complaint with the data protection authority in your jurisdiction.